Postal Adress (HQ):

Galerie SOON GmbH

Monbijoustrasse 130

3007 Bern 



 Short version:

We show art. We like conversations. We know some people. We are art dealers. Let‘s create together and have fun.


Long version:

At the age of 15 Fabian Schmid started collecting art, from then still unknown artists. Five years later he started to organize large art exhibitions like the VeryContemporary Exhibition's before founding the Galerie SOON in 2010 with cultural manager Andrej Malogajski.

At first, the gallery owners exhibit emerging artists*in. From Switzerland at international fairs and as multi-week pop-up exhibitions in various locations in Zurich and Bern. In 2013, the first permanent location with gallery on 150m2 including the still today existing "Zoo Bar" is opened in an old locksmith's shop at Lorraine. Already in 2015 the Galerie SOON expands to Zurich and opens a location in a large industrial hall on Manessestrasse, where large exhibitions with DJ sets and and long Aperos are organized. After just under two years, the gallery moves to the art district of Zurich - to the Limmatstrasse next to the Löwenbräu - where freshly remodeled rooms are occupied. In 2016, the Galerie SOON in Bern takes over the established "Galerie Rigassi" and its top location on Münstergasse, so for a few months three locations are operated in parallel.

At the end of 2020, the gallery changes its exhibition concept and Andrej Malogajski withdraws from the art business. In order to maintain more flexibility, the locations will continue to be rented out and exhibitions will again be held at changing locations, as well as at fixed locations run with different partners. Thus, exhibitions in public space, with partners from business, science and other disciplines and increasingly in the digital space are executed. Since 2021, large museum spaces at Sihlquai in Zurich have again been used for exhibitions in a "sharing model". In addition, new concepts and pop-up exhibitions are constantly being realized at fascinating locations - close to the people and a broad spectrum of art lovers.

To stay up to date and not miss any event, exhibition or other activity, we recommend signing up for the newsletter and visiting an exhibition soon. Following the gallery on Instagram can also help.

The curatorial program focuses on contemporary professional art. We show mostly painting, mixed with photography and sculpture, while also providing increased space for digital elements in art practice. As a gallery, we are open to experimentation and always try out new things, while our established positions are expanded and sustainably strengthened in the art market.

Galerie SOON has great expertise in Post-Internet Art, Street and Urban Art, Graffiti and increasingly in the field of Crypto Art in the form of NFT.

Gslerie SOON represents emerging and established international artists* in Switzerland and in some cases globally. Galerie SOON also works with international guest artists to provide direct access to the Swiss public and our collectors who work with the gallery. In addition, SOON Editions has been regularly launching exclusive, limited art editions since 2012.

The gallery is currently not accepting new artists in the program. Applications by email will be screened, but no correspondence will be entered into. Due to too many inquiries, we ask artists, promoters, artist managers, etc. to refrain from contacting us by phone.

We are looking forward to meeting you at our exhibitions. Let's all have fun!