Publisher: Stämpfli Verlag
Dimensions: 15 x 22 cm
Even during the lockdown it became clear that plain language is the only thing that is accepted by the public in crises. And even within the companies people were longing for clear announcements.
This book is an examination of communication in today's world and the expectations of stakeholders after Corona. In discussions with leading personalities from politics, business, science and culture and in contributions by experienced communications consultants, the book shows why it is important to catch the right train.
What do messages have to be like to get through?
Conversations with: Christoph Brand, CEO AXPO, Astrid Epiney, Rector University of Fribourg, Martina Fehr, Director MAZ, Gerhard Friesacher, entrepreneur, Petra Gössi, President FDP Switzerland, Hans Hess, President Swissmem, Thomas Hirschhorn, installation artist, Christian Levrat, President SP Switzerland, René Scheu, journalist, Michael Schoenenberger, journalist, Martin Schröder, satisfaction researcher, Rolf Soiron, business leader, Walther Thurnherr, Federal Chancellor
Contributions from: Yves Böhni, Marie-Hélène Hancock, Rob Hartmans, Matthias Knill, Andrés Luther, Andreas Meili, Dominique Reber, Hugo Schittenhelm, Rolf Schläpfer, Victor Schmid, Jürg Wildberger, Andrea Willimann